Dave Reed

Observer
DISC Type : ic

Vice President of Sales - Data Center at Lumen Technologies

Greater Richmond Region, United States

Overview

Dave Reed is an executive sales and revenue leader at Lumen Technologies with a focus on data center and wholesale solutions. He specializes in enabling service providers to scale and enhance their offerings with Lumens infrastructure. He holds a Bachelor of Science from Virginia Tech.

He has completed an Advanced Leadership Challenge, showing a commitment to his ongoing professional development and leadership skills.

Personality Overview

Example Seeker

Curious

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Data Center Sales
As the Vice President of Sales for Data Centers at Lumen, this is his primary area of professional focus and expertise.
Wholesale Solutions
He has extensive experience leading sales for cable operator, data center, reseller, and managed service provider segments.
Driving Revenue
His career progression and title as an "Executive Sales and Revenue Leader" highlight his focus on generating new business opportunities and revenue.

Media Appearances

Dave has no verified media appearances

Work History

12-2024
Vice President of Sales - Data Center at Lumen Technologies
10-2006 - 4-2025
Sr. Director of Sales - Wholesale at Lumen Technologies
7-1999 - 10-2006
Regional Sales Director - Wholesale at Qwest Communications
Regional Account Manager - High Speed Internet Services at MCI Worldcom (UUNET Technologies)

Education

8-1992 - 5-1996
Bachelor of Science - BS from Virginia Tech
1992 - 1996
BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Richmond Region, United States Job Level : Senior Designation : Vice President of Sales - Data Center at Lumen Technologies
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dave

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dave take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dave

Personality Compatibility


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