Dave Wileman

Energizer
DISC Type : I

Chief Revenue Officer (CRO) at Patchworks

Greater Leicester Area, United Kingdom

Overview

Dave Wileman is the Chief Revenue Officer at Patchworks, where he is a driving force behind the companys commercial strategy and global growth. He previously held senior sales leadership roles at Shopify, managing teams across the UKI and EMEA, and has deep expertise in building high-performing revenue teams and strategic partnerships.

His current company, Patchworks, was featured in Shopify Editions, a project he was familiar with from his previous leadership role at Shopify.

Personality Overview

Big Picture Person

Relationship Oriented

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Revenue Growth
As CRO, he is directly responsible for all revenue-generating functions, shaping the go-to-market strategy to expand market share and drive commercial success.
Strategic Partnerships
Focuses on strengthening and deepening the partner ecosystem, viewing collaboration with agencies and tech partners as a core component of business growth.
eCommerce Integrations
Advocates for the critical role of strong integrations in retail, highlighting how they prevent revenue loss and improve business efficiency for clients.

Media Appearances

Dave has no verified media appearances

Work History

1-2025
Chief Revenue Officer (CRO) at Patchworks
1-2024 - 12-2024
VP of Sales & Partnerships at Patchworks
8-2022 - 12-2023
Head of Sales, UKI & Northern Europe at Shopify
1-2022 - 8-2022
Senior Sales Lead Mid-Market EMEA at Shopify
6-2021 - 12-2021
Sales Lead EMEA at Shopify

Education

Dave has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Leicester Area, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Patchworks
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dave

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dave take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Dave

Personality Compatibility


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