David Aichenbaum

Executive Vice President - Omnichannel Marketing at Boscov's Department Store, LLC

📍 Reading, Pennsylvania, United States

David Aichenbaum is the Director of Omnichannel Marketing at Boscovs, where he has worked for over a decade. Educated at Cornell and Tufts, he has progressed through buying roles to now lead the integration of digital and traditional marketing channels, focusing on data-driven customer experiences for the department store chain.

His career path showcases a deep commitment to the Boscovs brand, moving from an Associate Buyer to a key marketing leadership role.

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Experience

9 Years

Current Role

Executive Vice President - Omnichannel Marketing

Job Level

Leadership

Location

Reading, Pennsylvania, United States

Personality Overview

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Priorities

Topics David cares about

Omnichannel Marketing

As the director, his primary focus is on creating a seamless brand experience across both traditional media like direct mail and modern digital platforms.

Customer Journey

He has spoken publicly about the importance of understanding the full customer path to purchase and leveraging data to personalize marketing efforts effectively.

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Career