David Ayala C in

David Ayala C

Editor · DISC type CS
Jefe Experiencia del Cliente y Mejoramiento Continuo at Banco Falabella Colombia
📍 Bogota, D.C., Capital District, Colombia

David Ayala C. is a customer experience leader with over 12 years in the financial sector, currently heading Customer Experience and Continuous Improvement at Banco Falabella. A psychologist by training from Universidad Manuela Beltrán, he excels in designing customer journeys and implementing VoC programs. People describe him as creative and an expert in generating value.

Outside of his professional role, David is reflective about work-life balance and the impact of technology on daily life. He is also committed to personal fitness, highlighting the importance of staying active and maintaining a personal agenda alongside work commitments. His social media bios often state he is "living one day at a time".

He successfully led a strategy that reduced customer complaints at Banco Falabella from 57% to an impressive 12%.

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Experience
13 Years
Current Role
Jefe Experiencia del Cliente y Mejoramiento Continuo
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How David shows up

Self-Disciplined
Skeptic
Objective Thinker

The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Priorities

Topics David cares about

Customer-Centric Culture
Drives initiatives to ensure employee experience fosters a company-wide focus on the customer, which he believes is key to improving service.
Agile Methodologies
Holds Scrum Master and Product Owner certifications and is recognized for using agile strategies to manage teams and projects effectively.
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Career

Work history

2-2021
Jefe Experiencia del Cliente y Mejoramiento Continuo
Banco Falabella Colombia
6-2019 - 2-2021
Jefe Gestión de Reclamos (PQRs)
Banco Falabella Colombia
2-2019 - 5-2019
Coordinador Atención de Reclamos (PQRs)
Banco Falabella Colombia
11-2017 - 1-2019
Analista Senior de Reclamos y Experiencia al Cliente
Banco Falabella Colombia
3-2015 - 10-2017
Analista de Reclamos y Experiencia al Cliente
Banco Falabella Colombia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2022 - 6-2023
Maestría en Innovación y Emprendimiento
OBS Business School
2012 - 5-2022
Psicologo
Universidad Manuela Beltrán
9-2021 - 11-2021
Diplomado en Gerencia Estrategica del Servicio y Experiencia del Cliente
Universidad del Rosario
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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