David Di Cello in

David Di Cello

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Chief Financial Officer at Huel
📍 Berkhamsted, England, United Kingdom

David Di Cello is the CFO of Huel, bringing extensive experience from leadership roles across retail, food, and telecommunications in Europe, Asia, and Australasia. He focuses on driving financial performance, efficiency, and growth. David holds a Bachelors Degree from La Trobe University and is accredited by Chartered Accountants Australia and New Zealand.

Upon joining Huel, David mentioned he has been a "Hueligan" and user of their products for several years. This reflects a personal alignment with the companys mission of providing innovative, nutritionally complete food and promoting a healthy lifestyle, connecting his professional role with a personal interest in wellness.

He transitioned from leading finance at major restaurant chains like wagamama and Pret A Manger to a high-growth, digital-first nutrition brand.

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Experience
13 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Berkhamsted, England, United Kingdom
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics David cares about

Financial Growth
He frequently announces Huel's financial results, highlighting significant YoY revenue growth, increased profitability, and improved EBITDA margins.
D2C & Retail Strategy
He has experience leading finance for consumer brands and is focused on Huel's international expansion and scaling its direct-to-consumer and retail channels.
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Career

Work history

3-2023
Chief Financial Officer
Huel
2-2020 - 1-2023
CFO
wagamama
5-2018 - 2-2020
Finance Director & EAT. Integration
Pret A Manger
8-2017 - 5-2018
Finance Director - Wholesale
BT
1-2015 - 8-2017
Finance Director - Customer Service
BT
In the press

Media appearances

Huel brings in Wagamama finance chief as new CFO. Featured in The Grocer
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Huel Adds New Funding, Eyes Global Expansion. Featured in Welltodo Global
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Education
2001 - 2003
Professional Accreditation
Chartered Accountants Australia and New Zealand
1997 - 2000
Bachelor’s Degree
La Trobe University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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