David Di Cello is the CFO of Huel, bringing extensive experience from leadership roles across retail, food, and telecommunications in Europe, Asia, and Australasia. He focuses on driving financial performance, efficiency, and growth. David holds a Bachelors Degree from La Trobe University and is accredited by Chartered Accountants Australia and New Zealand.
Upon joining Huel, David mentioned he has been a "Hueligan" and user of their products for several years. This reflects a personal alignment with the companys mission of providing innovative, nutritionally complete food and promoting a healthy lifestyle, connecting his professional role with a personal interest in wellness.
He transitioned from leading finance at major restaurant chains like wagamama and Pret A Manger to a high-growth, digital-first nutrition brand.
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