David Forbes in

David Forbes

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Member Board Of Trustees at Vineyard Lands
📍 Vineyard Haven, Massachusetts, United States

David Forbes is an author and emotional strategy consultant who helps organizations understand the emotional forces driving consumer choice. As CEO of Emotionsciences. com, he leverages his background, which includes a Ph. D. from Clark University and an M. Ed. from Harvard University, to develop impactful marketing messages.

Outside of his corporate work, David is a sailor and actively supports pro-social non-profits, such as the National Trust for Historic Preservation. He is also involved in his community, serving as a board member for both Vineyard Lands and the MV Center for Learning.

He holds a patent for a method that uncovers non-conscious emotional states by analyzing rapid responses to images.

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Experience
9 Years
Current Role
Member Board Of Trustees
Job Level
Leadership
Location
Vineyard Haven, Massachusetts, United States
Personality Overview

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Priorities

Topics David cares about

Emotional Strategy
His entire career is focused on helping organizations understand and leverage the emotional forces that drive consumer choices and lifestyles.
Consumer Motivation
He authored "The Science of Why, " a book dedicated to decoding human motivation to transform marketing strategy.
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Career

Work history

9-2021
Member Board Of Trustees
Vineyard Lands
1-2021
Vice Chair Board Of Directors
MV Center for Learning
1-2017
CEO
Emotionsciences.com
2-2016 - 1-2017
Chief Marketing Scientist
Isobar Marketing Intelligence
3-2016
Chief Innovation Officer
Forbes Consulting Group
In the press

Media appearances

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Education
1972 - 1974
Master of Education (M.Ed.)
Harvard University
1974 - 1980
Doctor of Philosophy (Ph.D.)
Clark University
Social presence
in
Behavioral profile

DISC profile (public)

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