David Forbes is an author and emotional strategy consultant who helps organizations understand the emotional forces driving consumer choice. As CEO of Emotionsciences. com, he leverages his background, which includes a Ph. D. from Clark University and an M. Ed. from Harvard University, to develop impactful marketing messages.
Outside of his corporate work, David is a sailor and actively supports pro-social non-profits, such as the National Trust for Historic Preservation. He is also involved in his community, serving as a board member for both Vineyard Lands and the MV Center for Learning.
He holds a patent for a method that uncovers non-conscious emotional states by analyzing rapid responses to images.
Read the full overview →They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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