David Hooper

Examiner
DISC Type : cs

Digital Director at Saga plc.

London, England, United Kingdom

Overview

David has no verified overview

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

3-2023
Digital Director at Saga plc.
2-2019 - 3-2023
Group Head of Digital at SAGA
3-2015 - 2-2019
Global Digital Marketing Director at Paysafe Group
10-2013 - 2-2015
Head of SEO & Content Marketing strategy at Barclays
10-2012 - 10-2013
Head of Analytics & Personalisation - Mobile at Barclays

Education

2001 - 2005
Bsc (Hons) 2:1 from Brunel University of London
1995 - 2001
A-level: A from Chatham House Grammar School, Ramsgate, Kent

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Digital Director at Saga plc.
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from David

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can David take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And David

Personality Compatibility


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