David Lemley
Login to view DISC.David Lemley is the President and Head of Brand Strategy at Voodoo Brands, a CPG consulting firm. With a background from the University of Washington, he specializes in brand and commercial strategy, contributing to multiple successful brand exits. Colleagues describe him as a pioneer, a mastermind, and highly insightful.
His expertise lies in crafting brand ecosystems for "better-for-you" products, restoring growth to declining brands, and accelerating established ones. He has a history of leading global repositioning projects for major companies like Pepsico and P&G during his time at Hornall Anderson and LPK.
Unique fact: He authored the book "Beloved & Dominant Brands, " which outlines his methodology for helping brands achieve category prominence.
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