David Lister in

David Lister

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Head of Content Strategy at Omnicom Media
📍 Auckland, Auckland, New Zealand

As the Head of Content Strategy at Omnicom Media for New Zealand and APAC, he has over 15 years of experience in content leadership. He spearheads award-winning initiatives for major clients like Kiwibank and McDonalds and holds a degree from Auckland University of Technology.

His professional feed shows a deep personal satisfaction in achieving client success and celebrating team wins. A past role managing global fitness brands suggests a familiarity with the wellness industry, and he follows strategic leaders like Boston Consulting Group for insights.

He developed a unique "Tea Tourism" strategy for a client, which successfully boosted sales by engaging a younger audience.

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Experience
16 Years
Current Role
Head of Content Strategy
Job Level
Mid-senior
Location
Auckland, Auckland, New Zealand
Personality Overview

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Priorities

Topics David cares about

Award-Winning Campaigns
Showcases immense pride in his posts celebrating the Kiwibank "On the Ladder" campaign winning multiple Effies and Beacons awards for effectiveness and results.
Branded Entertainment
His role involves scaling branded entertainment and content. He led a successful "Tea Tourism" strategy for Dilmah, connecting the brand to a younger audience through storytelling.
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Career

Work history

1-2026
Head of Content Strategy
Omnicom Media
1-2019 - 1-2026
OMD Content - Head of Content APAC
OMD New Zealand
9-2014 - 12-2018
Head of Mediacom Beyond Advertising
MediaCom
5-2009 - 5-2014
General Manager
Ultimate Media
In the press

Media appearances

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Education
Bachelor's degree
Auckland University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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