David McMaster

Captain
DISC Type : DS

CEO at Just Wills and Legal Services Ltd

East Grinstead, England, United Kingdom

Overview

David McMaster is the CEO of Just Wills and Legal Services Ltd, a major UK provider of estate planning and probate services. With a background that includes roles at Killik & Co and Friends Provident, he has successfully developed his current company over the last twelve years into a national brand.

Personality Overview

Dynamic But Sincere

Output-Driven

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Estate Planning
As CEO of a major wills and legal services provider, he is an expert in helping clients plan their inheritance and protect family assets.
Business Growth
He is credited with developing his company to its current size and success over the past twelve years, demonstrating a focus on long-term expansion.
Shared Ownership Models
His company utilizes a unique model where consultants and partners have a stake in the business, indicating an interest in partner-led growth strategies.

Media Appearances

David has no verified media appearances

Work History

1-2014
CEO at Just Wills and Legal Services Ltd
7-2002 - 12-2013
Managing Director at Just Wills Holdings Ltd
9-1998 - 6-2002
Partner at Killik & Co
12-1993 - 8-1998
Regional Manager at Friends Provident
4-1988 - 7-1993
Training Manager and Senior Branch Manager at Providence Capitol

Education

David has no verified education history

More Information

Social Presence :

Prographics :

Exp : 37 Location : East Grinstead, England, United Kingdom Job Level : Leadership Designation : CEO at Just Wills and Legal Services Ltd
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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