David Pogue

Energizer
DISC Type : I

"Crowdwise" columnist at New York Times

Westport, Connecticut, United States

Overview

David Pogue is a distinguished technology and science journalist, serving as a correspondent for "CBS News Sunday Morning" where he has earned seven Emmy awards. A Yale graduate, he is a New York Times bestselling author and former host of PBSs "NOVA, " celebrated for his ability to make complex topics accessible and engaging.

Outside of his journalism career, David is a passionate musician and skilled pianist with a deep history in musical theater. He spent a decade working as a conductor and arranger for Broadway musicals in New York. His writing and presentations are often infused with his characteristic humor and clarity.

Unique fact: Before his acclaimed career in journalism, he worked for ten years as a professional conductor for Broadway shows.

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Science Communication
He is dedicated to making science accessible, hosting the "Unsung Science" podcast and numerous PBS "NOVA" specials to explain complex scientific breakthroughs to a broad audience.
Consumer Technology
With a long career as a tech columnist for The New York Times and author of the "Missing Manual" series, he focuses on demystifying consumer electronics and software.
Climate Change Solutions
He authored the bestselling book "How to Prepare for Climate Change, " offering practical and deeply researched advice for navigating the environmental challenges ahead.

Media Appearances

David has no verified media appearances

Work History

11-2018 - 12-2019
"Crowdwise" columnist at New York Times
11-2013 - 11-2018
Columnist at Yahoo Finance
10-2010 - 12-2019
Tech Columnist at Scientific American
9-2010 - 5-2021
Host of 20 "NOVA" specials on PBS at WGBH
2006 - 2007
Host/creator, "It's All Geek to Me" at Discovery Communications

Education

9-1981 - 6-1985
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Westport, Connecticut, United States Job Level : N/A Designation : "Crowdwise" columnist at New York Times
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And David

Personality Compatibility


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