David (Randy) Sherwood in

David (Randy) Sherwood

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Principal at Sales Performance Plus, LLC
📍 Grand Rapids, Michigan, United States

David Sherwood is the Principal at Sales Performance Plus, leveraging over two decades of experience as the owner of a Sandler Training franchise in Grand Rapids. He specializes in sales and sales management training, holding an MBA from Grand Valley State University.

Outside of his professional life, David has a history of embracing personal challenges. This interest is highlighted by his early experience attending the rigorous Colorado Outward Bound School, suggesting a foundation in discipline and perseverance.

Unique fact: He attended the Colorado Outward Bound School in the summer of 1965.

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Experience
49 Years
Current Role
Principal
Job Level
Senior
Location
Grand Rapids, Michigan, United States
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Sales Training Systems
He owned and operated a Sandler Training franchise for over 20 years, a system known for its effective, structured approach to sales and management.
Effective Prospecting
He shares content focused on helping professionals find more "qualified" prospects and turning cold outreach into warmer conversations, particularly through platforms like LinkedIn.
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Career

Work history

10-2016
Principal
Sales Performance Plus, LLC
9-2003 - 10-2016
Owner
Sandler Training - Grand Rapids
9-2003 - 10-2016
Business Owner
VB2B a Sandler Training Franchise
2003 - 2013
Owner/Principal
Sandler Training Franchisee
1997 - 2002
Sales
Counterpointe Furniture Products
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1974 - 1976
MBA
Grand Valley State University
1967 - 1971
BS
University of Miami
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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