David (Randy) Sherwood

Observer
DISC Type : ic

Principal at Sales Performance Plus, LLC

Grand Rapids, Michigan, United States

Overview

David Sherwood is the Principal at Sales Performance Plus, leveraging over two decades of experience as the owner of a Sandler Training franchise in Grand Rapids. He specializes in sales and sales management training, holding an MBA from Grand Valley State University.

Outside of his professional life, David has a history of embracing personal challenges. This interest is highlighted by his early experience attending the rigorous Colorado Outward Bound School, suggesting a foundation in discipline and perseverance.

Unique fact: He attended the Colorado Outward Bound School in the summer of 1965.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Sales Training Systems
He owned and operated a Sandler Training franchise for over 20 years, a system known for its effective, structured approach to sales and management.
Effective Prospecting
He shares content focused on helping professionals find more "qualified" prospects and turning cold outreach into warmer conversations, particularly through platforms like LinkedIn.
Small Business Growth
As a long-time franchisee and current principal of his own consultancy, he is deeply familiar with the challenges and strategies related to growing a business.

Media Appearances

David has no verified media appearances

Work History

10-2016
Principal at Sales Performance Plus, LLC
9-2003 - 10-2016
Owner at Sandler Training - Grand Rapids
9-2003 - 10-2016
Business Owner at VB2B a Sandler Training Franchise
2003 - 2013
Owner/Principal at Sandler Training Franchisee
1997 - 2002
Sales at Counterpointe Furniture Products

Education

1974 - 1976
MBA from Grand Valley State University
1967 - 1971
BS from University of Miami

More Information

Social Presence :

Prographics :

Exp : 49 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Principal at Sales Performance Plus, LLC
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Insights For Selling To David (Randy)

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David (Randy) is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from David (Randy)

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will David (Randy) move?

  • They like to analyze well and then make their decisions.
  • Can David (Randy) take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And David (Randy)

Personality Compatibility


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