Dawn Vitale in

Dawn Vitale

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Chief Merchandising Officer at SKIMS
📍 United States

Dawn Vitale is the Chief Merchandising Officer at SKIMS, leveraging over 20 years of experience from leadership roles at Levi Strauss & Co. and PVH Corp. An alumna of Drexel University with a degree in Design & Merchandising, she is known for driving transformative growth strategies and marrying creative vision with business acumen across global markets.

Beyond her professional achievements, Dawn values giving back to the community. She actively participates in corporate social responsibility initiatives, such as company-wide Community Days, highlighting her belief in paying it forward and making a local impact.

She was honored by her alma mater for Outstanding Contributions to the Retail Industry.

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Experience
1 Years
Current Role
Chief Merchandising Officer
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dawn cares about

Global Brand Expansion
Her role at SKIMS is focused on supporting the brand's international expansion, a skill she honed strengthening Levi's global positioning.
Consumer-Centric Merchandising
She consistently emphasizes putting the consumer first and aims to deliver product assortments that connect deeply with them.
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Career

Work history

9-2025
Chief Merchandising Officer
SKIMS
Chief Merchandising Officer | SVP Merchandising
Levi Strauss & Co.
Vice President
Levi Strauss & Co.
Vice President, Tommy Jeans Global Apparel
PVH Corp.
Vice President, Calvin Klein Jeans Global Denim
PVH Corp.
In the press

Media appearances

Skims names new chief merchandising officer. Featured in FashionNetwork
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Skims names Dawn Vitale chief merchandising officer amid global expansion. Featured in FashionUnited
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Education
2001 - 2003
Bachelor of Science (BS)
Drexel University
1998 - 2000
Spanish - Human Services
Villanova University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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