Dean Massab in

Dean Massab

Questioner · DISC type c
Chief Commercial Officer at Roush Holdings
📍 Novi, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Chief Commercial Officer
Location
Novi, Michigan, United States
Personality Overview

How Dean shows up

Cautious & Analytical
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Dean cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2018
Chief Commercial Officer
Roush Holdings
3-2003
EVP Business Development
Roush Enterprises
8-2001 - 3-2003
Director - Worldwide Channel Sales
Compuware
VP
Solidspeed Networks
12-1994 - 3-1999
Executive V.P.
Perceptron
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1987 - 1989
MBA
Oakland University
1980 - 1984
BA
Albion College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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