Dean McMann

Founding Partner at McMann & Ransford

📍 Cypress, Texas, United States

Dean McMann is the Founding Partner of McMann & Ransford, a management consulting firm with over 30 years of experience helping Fortune 500 B2B companies. He specializes in transforming professional services organizations into strategic assets to overcome commoditization. He holds an MBA from Abilene Christian University and is often described as a brilliant strategist with profound expertise.

He founded The Consultants Way, a comprehensive development program created after training over 10, 000 consultants.

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Experience

31 Years

Current Role

Founding Partner

Job Level

Leadership

Location

Cypress, Texas, United States

Personality Overview

How Dean shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Dean cares about

Professional Services

His career is dedicated to evolving professional services from a cost center to a strategic, value-driven growth engine for B2B companies.

Consultant Development

He founded The Consultant's Way, a comprehensive training platform, after personally training over 10, 000 consultants on delivering exceptional client value.

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Career

Work history

1-1994

Founding Partner

McMann & Ransford

2023

Founder

The Consultant's Way

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Master of Business Administration (MBA)

Abilene Christian University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Encourage them to invite other key stakeholders for discussions

DON'T

Don’t brush off their concerns, their comfort with you will go down

Be very observant about how they perceive the risk in the decision

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Dean fast: Low-risk, adoption by others and strong collaterals matter the most to them.

How fast will Dean move? They can be very slow in making decisions.

Reveal the closing strategyFree. 10 seconds.

★

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