Debbie Guillou

Examiner
DISC Type : cs

Chief Executive Officer at Artemis Fiduciaries

Saint Peter Port, Guernsey, Guernsey

Overview

Debbie Guillou is the Chief Executive Officer of Artemis Fiduciaries, a qualified accountant and a Chartered Director. She has extensive leadership experience in wealth management, insurance, and fund administration, and is a strong advocate for leveraging emerging technologies like blockchain in the fiduciary sector. She holds a Bachelor of Accountancy from the University of Stirling.

Outside of her corporate career, Debbie is a published author of an illustrated childrens book, "An Unlikely Friendship. " She is also a passionate and highly accomplished equestrian, actively competing and serving as a List 4 British Dressage judge. She is a former Scottish national champion with multiple awards for equestrian excellence.

Unique fact: She wrote the entire story for her childrens book during a 12-hour flight back to Guernsey.

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Asset Innovation
As CEO, she is driving her firm's focus on digital transformation and is a key organizer of the Guernsey Digital Assets Conference, focused on blockchain and tokenisation.
Corporate Governance
As a Chartered Director and a founding board member of the Channel Islands Financial Ombudsman, she has a deep-rooted commitment to strong governance and compliance.
Modern Fiduciary Services
Leads an independent firm focused on asset protection and succession planning, emphasizing a blend of personal client relationships with efficient, technology-driven services.

Media Appearances

Debbie has no verified media appearances

Work History

9-2019
Chief Executive Officer at Artemis Fiduciaries
6-2021
Non Executive Director at MDDUS Insurance Limited
8-2017
Writer at Self-employed
11-2014 - 1-2024
Non Executive Director at Channel Islands Financial Ombudsman
7-2013 - 9-2019
Chief Executive at Medical Specialist Group

Education

1987 - 1991
Bachelor of Accountancy (Hons) from University of Stirling
1979 - 1996
Education details unavailable from Blanchelande College, Guernsey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Saint Peter Port, Guernsey, Guernsey Job Level : Leadership Designation : Chief Executive Officer at Artemis Fiduciaries
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Insights For Selling To Debbie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debbie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Debbie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Debbie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Debbie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Debbie

Personality Compatibility


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