Deborah Collura

Questioner
DISC Type : c

Former President and GM CBS Sacramento at CBS News and Stations

West Sacramento, California, United States

Overview

Deborah has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Deborah has no verified topics they care about

Media Appearances

Deborah has no verified media appearances

Work History

2-2026
Former President and GM CBS Sacramento at CBS News and Stations
1-2022 - 2-2026
Vice President & General Manager KOVR/KMAX at ViacomCBS
6-2020 - 5-2022
Vice President and General Manager at WGCL/CBS46
6-2014 - 12-2019
WCNC-TV President and General Manager at TEGNA
8-2010 - 7-2014
Vice President News at KPRC

Education

1979 - 1983
Bachelor's degree from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : N/A Location : West Sacramento, California, United States Job Level : N/A Designation : Former President and GM CBS Sacramento at CBS News and Stations
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Deborah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Deborah take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Deborah

Personality Compatibility


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