Deborah Farmer

Enigma
DISC Type : dic

Associate Director of Event Sales at Atomic Golf

Las Vegas, Nevada, United States

Overview

Deborah is the Associate Director of Event Sales at Atomic Golf, leveraging extensive experience from roles at major Las Vegas venues like Resorts World and Legends. She is a skilled event professional, holding a Bachelors from the University of Nevada-Las Vegas and a Masters degree from Pepperdine Law.

Outside of her professional life, Deborah shows a strong interest in the entertainment industry, following major companies like The Walt Disney Company and Sony Pictures. She enjoys creating fun, themed experiences and has a passion for making lasting memories through events.

Unique fact: She combines a creative career in event sales with the strategic background of a Masters degree from Pepperdine Law.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Experiential Events
Her professional focus is on being a "skilled memory maker, " creating unique events like transforming an outdoor plaza into a classic car show.
Corporate Entertainment
Specializes in events for team-building and client entertainment, describing it as maximizing the "ROI on PTO (Played Time Off)" for businesses.
Strategic Partnerships
She actively collaborates with partners like Jampack and professional DJs to elevate the event experience for her clients.

Media Appearances

Deborah has no verified media appearances

Work History

3-2025
Associate Director of Event Sales at Atomic Golf
10-2024 - 3-2025
Event Sales Manager at Atomic Golf
5-2024 - 10-2024
Event Sales Manager at Legends
11-2023 - 4-2024
Sales Manager at PLAY Playground
3-2022 - 11-2023
Catering Sales Manager at Resorts World Las Vegas

Education

2011 - 2015
Bachelor of Science - BS from University of Nevada-Las Vegas
2019 - 2022
Master's degree from Pepperdine Law

More Information

Social Presence :

Prographics :

Exp : 4 Location : Las Vegas, Nevada, United States Job Level : Mid-senior Designation : Associate Director of Event Sales at Atomic Golf
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Deborah

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Deborah take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Deborah

Personality Compatibility


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