Deborah Pleva

Commander
DISC Type : D

Senior Vice President of Marketing and Operations at The Sports Bra

Portland, Oregon Metropolitan Area, United States

Overview

Deborah has no verified overview

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Deborah has no verified topics they care about

Media Appearances

Deborah has no verified media appearances

Work History

2-2026
Senior Vice President of Marketing and Operations at The Sports Bra
2-2025 - 2-2026
Vice President of Engagement at The Sports Bra
2-2022 - 2-2025
Public Relations Consultant at The Sports Bra
3-2005
Principal at Pleva Consulting LLC
2-2025
Communications Consultant at Girls on the Run International

Education

1989 - 1993
BS from Northwestern University
1999 - 1999
MBA from University of Pittsburgh Katz Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Portland, Oregon Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President of Marketing and Operations at The Sports Bra
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deborah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • If convinced, they can reach decisions quite fast.
  • Can Deborah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Deborah

Personality Compatibility


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