Debra Wiesner

Examiner
DISC Type : cs

Event Manager, Content & Learning at Nth Degree Events

San Francisco Bay Area, United States

Overview

Debra is a senior event manager specializing in high-impact B2B corporate events and program management. A UCLA graduate, her expertise spans strategy, content management, and sponsorship sales. People who have worked with her describe her as diligent, proactive, and speedy in her execution.

She has been recognized with Presidents Club awards for achieving the most significant revenue increase and securing the most new accounts.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

B2B Event Strategy
Her career has focused on developing and defining global event strategies for companies like SambaNova Systems to build their market presence.
Virtual Event Platforms
She has extensive experience managing virtual events and webinars from end-to-end, including hands-on work with platforms like 6Connex and INXPO.
Sponsorship & Revenue
Her background includes B2B sponsorship sales, pricing, and fulfillment, and she has won awards for significant revenue growth and new account acquisition.

Media Appearances

Nth Degree Events - Event Management - The Org. Featured in The Org

See Now

Work History

10-2023
Event Manager, Content & Learning at Nth Degree Events
9-2021 - 5-2022
Senior Manager, Corporate Events & Field Marketing at SambaNova Systems
3-2018 - 10-2019
Conference Manager, Customer Events at Optimizely
11-2017 - 6-2021
Senior Project Manager, Marketing Events at Acumatica
2016 - 2-2018
Senior Program Manager, Virtual Events at Event Consulting

Education

B.A. Sociology/Business Administration from UCLA

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Event Manager, Content & Learning at Nth Degree Events
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Insights For Selling To Debra

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debra is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Debra

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Debra move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Debra take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Debra

Personality Compatibility


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