Deepa Mathew
Login to view DISC.Deepa Mathew is the Chief Insights and Digital Marketing Officer at CEAT, with extensive experience in brand strategy from roles at Star TV Network and Kantar. People who have worked with her describe her as passionate, innovative, and detail-oriented. She holds certifications in Behavioral Economics and Design Thinking, adding a unique lens to her work.
When she joined CEAT from Disney Star, her six-year-old nephew immediately associated the brand with the "CEAT Strategic Timeout! Rohit Sharma! ", cementing for her the power of the companys cricket marketing strategy.
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