Deke Letson

Evaluator
DISC Type : scd

Founder/Executive Director at Veterans Exploration Therapy

Denver, Colorado, United States

Overview

Deke Letson is the Founder and Executive Director of Veterans Exploration Therapy, a nonprofit he created based on his own experiences. As a 10-year U. S. Army combat veteran who served two tours in Iraq, he leverages his Wilderness First Responder skills and an education from Red Rocks Community College to lead his organization.

After facing his own significant challenges with PTSD and transitioning to civilian life, Deke discovered the healing power of outdoor activities. This personal journey inspired him to establish his nonprofit to help other veterans and their families find community and purpose through shared wilderness experiences like hiking and rock climbing.

His organization, Veterans Exploration Therapy, was initially conceived as a class project while he was attending college.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Veteran Wellness
An Army combat veteran, he founded his nonprofit to address the mental health challenges veterans face, using outdoor experiences to foster healing, purpose, and community.
Outdoor Therapy
His organization's core mission is using wilderness adventures like rock climbing and hiking as a therapeutic tool for veterans and their families.
Community Building
He actively organizes fundraising events and seeks partnerships with other local organizations, believing a strong, interconnected community is essential for veteran support.

Media Appearances

Deke Letson - Founder of Veterans Exploration Therapy (MMM). Featured in Apple Podcasts

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#218: Deke Letson: Founder of Veterans Exploration Therapy. Featured in YouTube

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Deke Letson - Founder of Veterans Exploration Therapy, US Army Veteran. Featured in Spotify

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Work History

7-2022
Founder/Executive Director at Veterans Exploration Therapy

Education

5-2018 - 5-2021
Associate of Arts and Sciences - AAS from Red Rocks Community College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Founder/Executive Director at Veterans Exploration Therapy
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Insights For Selling To Deke

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deke is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Deke

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Deke move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Deke take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Deke

Personality Compatibility


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