Delia Keable

Wildcard
DISC Type : sic

Senior Manager- Customer Marketing at SunLife UK

Frome, England, United Kingdom

Overview

Delia Keable is a seasoned marketing professional with deep expertise in leveraging the full marketing mix to foster growth and engagement. With a long-standing career at SunLife UK, she has a proven history of managing customer relationships and developing data-driven campaigns to drive conversion and profitable business outcomes.

After a distinguished 19-year journey with SunLife UK, where she grew her teams and skills, she has recently decided to explore her next chapter.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Customer Relationship Management
Her career has centered on CRM, focusing on relationship management, retention, and understanding the customer base to deliver compelling propositions and drive growth.
Data-Driven Campaigns
Emphasizes using customer insights and data-driven decision-making to design and plan effective marketing campaigns that achieve targets.
Team Leadership
Passionate about managing and developing teams, fostering collaboration, and creating an environment for shared success, as highlighted by her 19-year tenure at SunLife.

Media Appearances

Delia has no verified media appearances

Work History

9-2024 - 12-2025
Senior Manager- Customer Marketing at SunLife UK
1-2020 - 9-2024
Senior CRM Manager at SunLife UK
6-2015 - 1-2020
CRM Manager at SunLife UK
5-2000 - 8-2006
Account Manager at Creation Financial Services Ltd

Education

Delia has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Frome, England, United Kingdom Job Level : N/A Designation : Senior Manager- Customer Marketing at SunLife UK
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Insights For Selling To Delia

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Delia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Delia

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Delia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Delia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Delia

Personality Compatibility


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