Dennis Lenarduzzi in

Dennis Lenarduzzi

Wildcard · DISC type ics
Brand Strategist and Creative Director at Dennis Lenarduzzi Creative Direction
📍 Edmonton, Alberta, Canada

Dennis Lenarduzzi is a Brand Strategist and Creative Director with over 30 years of experience. He has led major rebranding initiatives for companies like ATB Financial and ConnectFirst, leveraging his multidisciplinary toolkit in design, art direction, and copywriting. He is a Distinguished Alumni of MacEwan Universitys Environmental and Graphic Design program.

Outside of his primary roles, Dennis is deeply engaged with his local creative scene. He is passionate about Edmontons rich design history and actively participates in events like Edmonton Design Week, connecting with the community and exploring the evolution of the craft.

His work has been recognized by numerous prestigious design annuals, including Communication Arts, The One Show, and Logolounge.

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Experience
22 Years
Current Role
Brand Strategist and Creative Director
Job Level
Mid-senior
Location
Edmonton, Alberta, Canada
Personality Overview

How Dennis shows up

Curious But Skeptical
Requires Proof
Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Dennis cares about

Brand Storytelling
Believes in developing brands people can feel. He has discussed the value of a brand and its ability to tell a business's story on podcasts.
Visual Identity
Considers creating visual identities one of the most rewarding parts of branding, focusing on geometry, semiotics, and creative meaning-making.
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Career

Work history

6-2025
Brand Strategist and Creative Director
Dennis Lenarduzzi Creative Direction
10-2022 - 5-2025
Creative Director
Berlin Communications
9-2014 - 5-2022
Partner and Creative Director
Makespace
1-2014 - 6-2017
Creative Director
ATB Financial
1-2003 - 9-2014
Creative Director
RED The Agency
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1983 - 1985
Environmental and Graphic Design (Distinguished Alumni 1999)
MacEwan University
9-1980 - 6-1983
Education details unavailable
University of Alberta
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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