Derek O'Neill

Critic
DISC Type : C

Head of Sales at GMK Ltd

Strathaven, Scotland, United Kingdom

Overview

Derek ONeill is the Head of Sales at GMK Ltd, a leadership role he grew into after progressing through Country Manager and Area Sales Manager positions. Described by colleagues as "exceptionally helpful" and "well organised", he has a Masters Degree from the University of the West of Scotland and career-spanning skills in team motivation and solution selling.

He shows an active interest in personal development, holding a certification in the habits of high performers. Derek also supports local enterprises, having promoted a specialty coffee roaster from Strathaven. His interests include following the UK Ministry of Defence.

Derek has built a significant portion of his career within GMK Ltd, demonstrating long-term company loyalty and growth.

Personality Overview

Negotiator

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sales Leadership
As Head of Sales, he focuses on motivating dynamic teams, performance management, and maximizing efficiency to achieve goals within set deadlines.
UK Defence Industry
His experience includes roles with Beretta Defense Technologies and he maintains a professional interest in the UK Ministry of Defence.
Channel Partnerships
He focuses on building and maintaining relationships with market partners, viewing trade shows as key opportunities to connect with new and existing contacts.

Media Appearances

Derek has no verified media appearances

Work History

8-2025
Head of Sales at GMK Ltd
3-2023
Steiner Brand Manager UK & Ireland at Steiner Optics GmbH
9-2021 - 7-2025
Country Manager at GMK Ltd
5-2015 - 9-2021
Area Sales Manager at GMK Ltd
5-2015
Area Sales Manager at Beretta Defense Technologies

Education

1999 - 2000
Master's Degree from University of the West of Scotland
2004 - 2005
Professional Certificate from The Open University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Strathaven, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Sales at GMK Ltd
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Derek

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Derek take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Derek

Personality Compatibility


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