Diego Barreto in

Diego Barreto

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Board Member at BRASA - Brazilian Student Association
📍 São Paulo, São Paulo, Brazil

Diego Barreto is the CEO of iFood, Latin Americas leading food tech company, with over 20 years of international experience in finance, strategy, and M&A. An MBA graduate from IMD, he is a best-selling author on technology and business. Colleagues and mentees frequently describe him as a sharp, energetic, and engaged leader and mentor.

Originally from the countryside of Brazil, Diegos entrepreneurial spirit was shaped by helping his father, a truck driver, and working on his grandfathers farm. He is passionate about mentoring founders and helping build the next generation of businesses, dedicating time to organizations like Endeavor and 500 Startups.

Unique Fact: To enter the tech world, Diego left a stable director role at a large corporation for a 60% pay cut to join Movile, iFoods parent company.

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Experience
9 Years
Current Role
Board Member
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Diego cares about

AI-Driven Strategy
Co-authored "The Scientist and the Executive, " detailing how iFood uses AI and proprietary machine learning models to drive growth, logistics, and competitive advantage.
The "New Economy"
As the author of the bestseller "Nova Economia, " he is a thought leader on how technology and entrepreneurship are fundamentally reshaping traditional Brazilian industries.
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Career

Work history

3-2026
Board Member
BRASA - Brazilian Student Association
4-2025
Head of LatAm Ecosystem
Prosus Group
1-2025
Member
YPO
5-2024
Partner & CEO
iFood
6-2021
Columnist
MIT Technology Review Brasil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2014
Master of Business Administration (MBA)
IMD
2003 - 2007
Bachelor
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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