Diego Garcia in

Diego Garcia

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Director of Sports Marketing - North America Men’s Basketball at Nike
📍 Marina del Rey, California, United States

Diego Garcia is a global sports marketing executive at Nike with two decades of experience, currently serving as the Director for North America Mens Basketball. A graduate of Harvard Business Schools Executive Education program, he specializes in athlete brand development, having shaped narratives for icons like Kobe Bryant and LeBron James.

Originally from Brazil and now based in Los Angeles, Diego is deeply rooted in global basketball culture. He is a passionate advocate for personal and professional growth, emphasizing a "lifelong learner" mindset. People who have worked with him describe him as someone who fights for what he wants while respecting everyone.

He has spent over 15 years at Nike, impressively advancing from a Customer Service Representative to his current executive role.

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Experience
16 Years
Current Role
Director of Sports Marketing - North America Men’s Basketball
Job Level
Mid-senior
Location
Marina del Rey, California, United States
Personality Overview

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Priorities

Topics Diego cares about

Athlete Storytelling
His career is defined by helping iconic athletes shape their brand narratives and deliver work that resonates far beyond the court.
Global Basketball
He has a global perspective, having led basketball marketing in Latin America and Brazil before his current North American role.
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Career

Work history

1-2023
Director of Sports Marketing - North America Men’s Basketball
Nike
2-2020 - 4-2023
Senior Sports Marketing Manager - North America Men's Basketball - NBA & Grassroots
Nike
7-2016 - 2-2020
Sports Marketing Manager - Latin America Basketball
Nike
2-2012 - 7-2016
Sports Marketing Coordinator - Brazil Basketball
Nike
9-2010 - 2-2012
Customer Service Representative
Nike
In the press

Media appearances

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Education
5-2024 - 6-2024
Executive Education
Harvard Business School
2010 - 2010
Marketing Esportivo
ESPM Escola Superior de Propaganda e Marketing
2009 - 2010
Pós-Graduação - Marketing
Universidade Presbiteriana Mackenzie
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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