Diego Martín Lafuente in

Diego Martín Lafuente

Sharpshooter · DISC type DC
Director of Engineering at Cognativ Inc
📍 Barcelona, Catalonia, Spain

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Director of Engineering
Job Level
Mid-senior
Location
Barcelona, Catalonia, Spain
Personality Overview

How Diego shows up

Rigorous & Demanding
Thorough Evaluator
ROI Driven

They take a lot of pride in personal achievements. More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Diego cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Director of Engineering
Cognativ Inc
1-2024 - 9-2024
Head of Engineering
Cognativ Inc
1-2023 - 9-2024
Technical and Product Lead
Cognativ Inc
10-2018 - 1-2023
Lead Product/UI/UX
Sngular
10-2017 - 10-2018
Chief Product Officer
Fotolog
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1992 - 1997
Bachelor's degree
Instituto Superior CONABA
1998 - 2002
Bachelor of Fine Arts (B.F.A.)
University of Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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