Dirk Rockendorf in

Dirk Rockendorf

Login to view DISC.
Head of Marketing Aftermarket at AUMOVIO
📍 Frankfurt Rhine-Main Metropolitan Area, Germany

Dirk is an experienced marketing leader in the automotive industry, currently serving as the Head of Marketing Aftermarket at AUMOVIO. His career includes extensive leadership roles at Continental, focusing on aftermarket marketing, digitalization, and communications. He holds a degree in industrial engineering from the Karlsruhe Institute of Technology.

Dirk is an active participant in the marketing community, frequently speaking at industry events and participating in panel discussions on topics like MarTech and the future of marketing. He is passionate about combining marketing with digitalization to drive data-driven, internationally scalable initiatives and manage change.

He is leading the marketing efforts for AUMOVIO, a recent spin-off from Continental, managing trusted brands like ATE and VDO.

Read the full overview →
Experience
19 Years
Current Role
Head of Marketing Aftermarket
Job Level
Mid-senior
Location
Frankfurt Rhine-Main Metropolitan Area, Germany
Personality Overview

How Dirk shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Dirk cares about

Automotive Aftermarket
His entire career, including current and past senior roles at AUMOVIO and Continental, is focused on marketing for the automotive aftermarket sector.
Marketing Technology
He shows a keen interest in MarTech, participating in events and discussions about leveraging digital tools and data-driven initiatives for modern marketing.
+5 more topics Login to view topics
Career

Work history

9-2025
Head of Marketing Aftermarket
AUMOVIO
8-2019 - 9-2025
Head of Marketing Aftermarket & Digitalization
Continental
8-2018 - 7-2019
Head Of Marketing Communications
Continental
10-2015 - 7-2018
Director Marketing Europe
Kumho Tire
6-2013 - 10-2015
Head of Marketing Middle East & North Africa
Continental
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1996
Diplom-Ingenieur
Karlsruhe Institute of Technology (KIT)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other AUMOVIO Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Dirk. Free, 10 seconds.