Doaa Gawish

Inquirer
DISC Type : cd

Founder & CEO at The Hair Addict

New Cairo, Cairo, Egypt

Overview

Doaa Gawish is an experienced executive who transitioned from a 13-year career in supply chain management at Procter & Gamble to become the Founder and CEO of The Hair Addict. She holds an MBA from The American University in Cairo and has expertise in launching and scaling consumer brands.

Driven by her own personal hair care journey, she is passionate about advocating for wellness and sustainable personal care. She focuses on empowering women to embrace their natural hair through education and community building, promoting the use of natural and organic products for healthier lifestyles.

After a successful career as a senior director at P&G, she launched The Hair Addict, which started as a Facebook community.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Natural Hair Care
Founded The Hair Addict to promote organic and natural solutions, turning her personal passion for chemical-free hair care into a fast-growing business.
Female Empowerment
Built a large community to teach women about sustainable self-care and encourage them to embrace their natural beauty with confidence.
Community-led Brands
Grew her company from a dedicated Facebook group, showing a strong belief in using community engagement and education as a core business strategy.

Media Appearances

Doaa Gawish, Founder Of The Hair Addict, Has Built A Brand On .... Featured in Forbes Middle East

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Exclusive: Doaa Gawish, Founder Of The Hair Addict, On Breaking Social Stigmas To Celebrate And Care For Natural Hair. Featured in Vocal.Media (Blush)

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Celebrate The Real You with The Hair Addict. Featured in Lady Lead Magazine

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Work History

4-2018
Founder & CEO at The Hair Addict
3-2014 - 2018
Supply Network Operations Senior Director- P&G Near East at Procter & Gamble
1-2013 - 2014
Fem Care Operations Head – Manufacturing at Procter & Gamble
2010 - 2012
Customer/Distributor Logistics & Customer Service Operations Leader at Procter & Gamble

Education

Master of Business Administration - MBA from The American University in Cairo
Diploma from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 16 Location : New Cairo, Cairo, Egypt Job Level : Leadership Designation : Founder & CEO at The Hair Addict
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Insights For Selling To Doaa

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doaa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Doaa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Doaa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Doaa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Doaa

Personality Compatibility


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