Dominika Rakyta in

Dominika Rakyta

Sharpshooter · DISC type CD
Head of Product Marketing at ROI Hunter
📍 Prague, Czechia

Dominika Rakyta serves as the Head of Product Marketing at ROI Hunter, where she leads strategy in the Tech SaaS sector. An expert in crafting compelling product narratives and positioning, she has a proven history of driving revenue growth. Her background includes a Masters degree from Czech Technical University and skills in data analytics.

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Experience
9 Years
Current Role
Head of Product Marketing
Job Level
Mid-senior
Location
Prague, Czechia
Personality Overview

How Dominika shows up

Precise But Practical
Thorough Evaluator
Rigorous & Demanding

More than the product, they care about the impact of the product. They are not always relationship oriented. They take a lot of pride in personal achievements.

Priorities

Topics Dominika cares about

Product Narrative
Passionate about creating compelling product stories, she completely revamped the product narrative and positioning at ROI Hunter to drive a significant market shift.
Go-to-Market Strategy
As a leader, she spearheads all go-to-market activities, translating product features into clear value propositions that resonate with target audiences in the online retail space.
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Career

Work history

10-2024
Head of Product Marketing
ROI Hunter
1-2024 - 10-2024
Senior Product Marketing Manager
ROI Hunter
6-2022 - 1-2024
Product Marketing Manager
ROI Hunter
8-2021 - 5-2022
Marketing Strategist
Rohlik.cz
6-2021 - 8-2021
Brand Manager
Rohlik.cz
In the press

Media appearances

Success Stories | Dominika Rakyta - ROI Hunter. Featured in ROI Hunter
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Education
9-2020 - 6-2022
Master's degree (Ing.)
Czech Technical University in Prague
10-2022 - 12-2022
Education details unavailable
Product Marketing Alliance
9-2019 - 9-2021
Master's degree (Mgr.)
Metropolitan University Prague
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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