Don Summerfield in

Don Summerfield

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Executive Vice President Sales & Marketing North America at Flora Health
📍 Boulder, Colorado, United States

Don Summerfield is a seasoned retail executive specializing in the natural and organic products industry. Educated at the University of British Columbia, he co-founded Pharmaca Integrative Pharmacy, growing it to a major national chain. He has held executive sales and marketing roles, demonstrating expertise in brand management, business development, and strategic planning.

Outside of his professional life, Don is interested in community-focused events related to regenerative agriculture and fostering deeper connections with the earth. He has promoted gatherings that bring people together around themes of soil health and social well-being, highlighting a passion for sustainable and holistic living.

He co-created an integrative pharmacy chain and grew it to $185 million in annual revenue before its sale.

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Experience
31 Years
Current Role
Executive Vice President Sales & Marketing North America
Location
Boulder, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Don cares about

Natural Brand Building
His entire career, from Pharmaca to Flora Health, has focused on building and managing brands in the natural and organic products space.
Integrative Medicine
Co-founded and led Pharmaca Integrative Pharmacy for over two decades, pioneering a retail model that combines traditional pharmacy with natural health solutions.
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Career

Work history

6-2023 - 3-2025
Executive Vice President Sales & Marketing North America
Flora Health
11-2022
Managing Partner
SHP and Associates
11-2022 - 6-2023
Consultant
Flora Health
1-2010 - 9-2022
Vice President Category Management
Pharmaca Integrative Pharmacy
1-2002 - 1-2010
Vice President Sales & Merchandising
Pharmaca Integrative Pharmacy
In the press

Media appearances

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Education
Bachelor of Education B.ED Program
The University of British Columbia
Bachelor of Arts (B.A.)
University of Windsor
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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