Donna Byrd in

Donna Byrd

Login to view DISC.
Founder at BLUEBUTTERFLY
📍 Washington, District of Columbia, United States

Donna Byrd is the founder of BlueButterfly, a digital memorial service company. A serial entrepreneur with an MBA from Duke, she was the founding publisher of TheRoot. com and began her career in brand management at Coca-Cola and Procter & Gamble. Colleagues describe her as an exceptional marketing strategist with a talent for delivering measurable results.

Outside of her entrepreneurial ventures, Donna is deeply involved in community and social causes, serving on the boards for organizations like The Bail Project and Black Girls Rock. She is a trained End-of-Life Doula and a self-described foodie who is passionate about celebrating life and legacies.

Her company, BlueButterfly, was inspired by her personal experience of losing four loved ones in four months.

Read the full overview →
Experience
19 Years
Current Role
Founder
Job Level
Leadership
Location
Washington, District of Columbia, United States
Personality Overview

How Donna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Donna cares about

Digital Memorials
Her current company, BlueButterfly, helps families create online memorial services and pages to honor their loved ones.
End-of-Life Care
She is an INELDA-trained End-of-Life Doula, showing a deep personal and professional commitment to compassionate care.
+5 more topics Login to view topics
Career

Work history

11-2019
Founder
BLUEBUTTERFLY
5-2015 - 12-2016
Founding Publisher, The Root & VP Digital Media
Univision Communications Inc.
5-2015
Founding Publisher, The Root.com
The Washington Post
1-2003
Co-Founder and Managing Partner
Kickoff Marketing
CEO
Black America Web
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
University of Virginia
1994 - 1996
MBA
Duke University - The Fuqua School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Donna. Free, 10 seconds.