Doron Petersan in

Doron Petersan

Collaborator · DISC type is
Founder at Baked By Sticky
📍 Washington, District of Columbia, United States

Doron Petersan is the President and Founder of Baked by Sticky, an evolution of her acclaimed D. C. -based vegan bakery, Sticky Fingers. A graduate of the University of Maryland, she is a strong business development professional with expertise in creating and marketing plant-based foods for a wide audience.

Outside of running her company, Doron is deeply involved in the food startup community. She actively participates in founder events, speaks on panels, and collaborates with fellow entrepreneurs in the “better-for-you” food space. Her passion is making delicious vegan treats accessible to everyone.

Unique fact: Doron is a two-time champion of the Food Networks competitive baking show, "Cupcake Wars. "

Read the full overview →
Experience
26 Years
Current Role
Founder
Job Level
Leadership
Location
Washington, District of Columbia, United States
Personality Overview

How Doron shows up

Example Driven
Good Listener
Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Priorities

Topics Doron cares about

Vegan Baking
As a pioneering vegan chef, her entire career has been dedicated to perfecting and promoting high-quality, plant-based desserts that appeal to everyone.
Food Entrepreneurship
She successfully founded and operated a renowned bakery for years and is now scaling her business into the consumer-packaged goods (CPG) market.
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Career

Work history

1-2024
Founder
Baked By Sticky
9-2024 - 10-2025
Owner/Operator
Baked By Sticky
6-2002
Founder
STICKY FINGERS SWEETS AND EATS INC
6-2002
Founder
STICKY FINGERS SWEETS AND EATS INC
7-1999
President
STICKY FINGERS SWEETS AND EATS INC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2002
BS
University of Maryland
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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