Dr. Anna Kloss in

Dr. Anna Kloss

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VP Product - Marketing, Personalization & Data at Vista
📍 Salzburg, Austria

Dr. Anna Kloss is a VP at Vista, leveraging her extensive experience from McKinsey to lead transformative, data-heavy commercial programs. She specializes in analytics-driven pricing and personalization strategies for retail. People often describe her as a courageous, action-oriented, and exceptional coach who brings clarity to complexity.

She is a strong advocate for inclusive work environments, holding certifications in Diversity, Inclusion, and Belonging, as well as Communicating about Culturally Sensitive Issues. She is passionate about leveraging technology to improve customer experiences and is known for fostering cross-functional collaboration.

Anna recently shared her expertise on designing and implementing data-driven personalization strategies as a guest on the "BeyondConventionalMarketing" podcast.

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Experience
11 Years
Current Role
VP Product - Marketing, Personalization & Data
Job Level
Senior
Location
Salzburg, Austria
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dr. cares about

Data-Driven Personalization
Her core focus at Vista is developing and scaling granular personalization strategies. She recently spoke on this topic on the BeyondConventionalMarketing podcast.
AI in Marketing
Her professional focus is on using AI-driven strategies to enhance marketing and personalization efforts, a key part of her role as VP of Product.
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Career

Work history

6-2025
VP Product - Marketing, Personalization & Data
Vista
5-2023
Vice President Engineering, Commercial Model & First Impressions
Vista
2-2020 - 4-2023
Vice President Data & Analytics - Pricing, Promotion, Personalization
Vista
6-2019 - 2-2020
Associate Partner
McKinsey & Company
9-2010 - 5-2019
Consultant
McKinsey & Company
In the press

Media appearances

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Education
2012 - 2015
Dr. oec. publ.
Ludwig-Maximilians-Universität München
2012 - 2014
Master of Business Research (MBR)
Ludwig-Maximilians-Universität München
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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