Dr. Conrad R. Richards

Executive Director at Real Advantage Group

📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Current Role

Executive Director

Location

New York City Metropolitan Area, United States

Personality Overview

How Dr. shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Dr. cares about

Strategic Priorities

Topic insights and context to help personalize outreach and discovery conversations.

Career

Work history

7-2005

Executive Director

Real Advantage Group

7-2017

Director of Mortgage Services

Real Advantage Professionals

1-2011

Director of Real Estate Programs

Real Advantage Institute

6-2005

Management Consultant

Real Advantage Consultants

11-2018 - 7-2025

Adjunct Assistant Professor, Management Department

Baruch College

In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.

Education

2001 - 2009

PhD

Walden University

1998 - 2000

M.B.A

Adelphi University

1993 - 1997

B.B.A

Pace University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Dr.?

See how to sell to Dr., free

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Keep a professional, business-like approach; especially if you tend to get informal quickly

DON'T

Don’t focus on relationship, focus purely on the merit of your product

Showcase how you can impact results but also make sure that you share detailed information too

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Confident style, with a mix of informality and formality gets their attention.

Pace: Speak slightly fast. Sound like a ‘gets shit done’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Dr. fast: ROI matters the most to them, followed by process and finally proof of results

How fast will Dr. move? They are unlikely to move very fast, especially when it comes to new products or services

Reveal the closing strategyFree. 10 seconds.

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