Dr Cris Tarrant
Login to view DISC.Cris Tarrant is the founder and Chairman of BVA BDRC, a leading market research group he established in 1991. A Fellow of the Market Research Society with a PhD from The University of Manchester, his expertise is concentrated in service industry sectors, with a particular focus on customer experience insights for the hospitality industry.
He is deeply committed to industry advancement, serving as Co-Chair for a committee at the World Sustainable Hospitality Alliance. His interest in digital innovation is shown through his board role at Hunch, a company that gamifies data collection. Cris is also a Fellow of the Royal Geographical Society.
Cris grew his company from a UK startup to an international group with 150 staff before its majority acquisition.
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