Dr. Markus Erbach in

Dr. Markus Erbach

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Director at Pragmatic Identity Matching PrIM
📍 Berlin Metropolitan Area, Germany

Dr. Markus Erbach is the founder and Director of Pragmatic Identity Matching PrIM, where he utilizes his proprietary, AI-supported model to enhance organizational identity and strategic positioning. His approach, described by others as having strategic clarity, is built on his doctoral research in philosophy and business. He also holds a degree in design.

Outside of his consulting work, he has a deep-seated interest in the intersection of art, philosophy, and global economics. This is reflected in his diverse background, which includes academic work on cross-cultural initiatives like the Belt and Road Initiative and early studies in painting restoration at the École du Louvre in Paris.

Unique fact: He began his higher education by studying painting restoration at the school of the Louvre Museum in Paris.

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Experience
35 Years
Current Role
Director
Job Level
Mid-senior
Location
Berlin Metropolitan Area, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dr. cares about

Organizational Identity
This has been his passion since his first thesis in 1988. His entire PrIM model is dedicated to helping companies analyze, optimize, and position their core identity.
AI in Consulting
He actively integrates generative AI into his PrIM model to discover new potentials for his clients. He also holds several AI-related certifications, including AI Trainer.
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Career

Work history

9-2015
Director
Pragmatic Identity Matching PrIM
12-2003
Pragmatic Identity Matching: Beratung, Anwendung und Forschung
Forschung, Beratung und Anwendung
1990
Berater für Identitäts- und Organisationsentwicklung
Unternehmen in In- und Ausland
2000 - 2010
Dozent
staatliche und private Hochschulen
In the press

Media appearances

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Education
2004 - 2011
Promotion (Dr. rer. pol.)
Interdisziplinäre Dissertation TU Dresden (Philosophie) und Univ. Potsdam (BWL)
1992 - 1998
Diplom-Kommunikationswirt
Universität der Künste Berlin
1983 - 1988
Diplom-Designer (FH)
Fachhochschule für Gestaltung FHG Mannheim
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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