Dr Prem Shamdasani in

Dr Prem Shamdasani

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Professor at NUS Business School
📍 Singapore

Dr. Prem Shamdasani is an Associate Professor of Marketing at NUS Business School with over 35 years of experience. He directs several executive programs, including The NUS Executive MBA, and specializes in Marketing Strategy, Customer-Centricity, and Brand Management. He earned his PhD from the University of Southern California.

Affectionately known as Dr. Love by his students, he is described as engaging, enthusiastic, and passionate, with an impeccable sense of humor. He has received over 20 awards for teaching excellence and was twice inducted into the NUS Honour Roll. He advises startups in his spare time.

He celebrated his 40-year anniversary with the National University of Singapore in 2024.

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Experience
41 Years
Current Role
Professor
Location
Singapore
Personality Overview

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Priorities

Topics Dr cares about

Purpose-led Marketing
He teaches and consults on integrating social and environmental causes into marketing strategy to build brand resilience and achieve sustainable growth.
Executive Education
As Academic Director for The NUS EMBA and Co-Director for the Stanford-NUS Executive Program, he is deeply involved in shaping senior leaders.
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Career

Work history

6-1984
Professor
NUS Business School
In the press

Media appearances

Interview with Dr Prem Shamdasani of NUS Business School. Featured in European Business Review
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Professor Prem Shamdasani, Academic Director of the NUS ... (Facebook video). Featured in Facebook (NUS Business School)
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Education
1985 - 1990
PhD
USC Marshall School of Business
1980 - 1984
Bachelor of Business Administration - BBA (First Class Honours)
National University of Singapore
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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