Dr Prem Shamdasani

Enigma
DISC Type : icd

Professor at NUS Business School

Singapore

Overview

Dr. Prem Shamdasani is an Associate Professor of Marketing at NUS Business School with over 35 years of experience. He directs several executive programs, including The NUS Executive MBA, and specializes in Marketing Strategy, Customer-Centricity, and Brand Management. He earned his PhD from the University of Southern California.

Affectionately known as Dr. Love by his students, he is described as engaging, enthusiastic, and passionate, with an impeccable sense of humor. He has received over 20 awards for teaching excellence and was twice inducted into the NUS Honour Roll. He advises startups in his spare time.

He celebrated his 40-year anniversary with the National University of Singapore in 2024.

Personality Overview

Fast Follower

Persuasive & Assertive

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Purpose-led Marketing
He teaches and consults on integrating social and environmental causes into marketing strategy to build brand resilience and achieve sustainable growth.
Executive Education
As Academic Director for The NUS EMBA and Co-Director for the Stanford-NUS Executive Program, he is deeply involved in shaping senior leaders.
Teaching Excellence
He is a decorated educator with 22 teaching awards and two inductions into the NUS Honour Roll, demonstrating a passion for his students' learning journeys.

Media Appearances

Interview with Dr Prem Shamdasani of NUS Business School. Featured in European Business Review

See Now

Professor Prem Shamdasani, Academic Director of the NUS ... (Facebook video). Featured in Facebook (NUS Business School)

See Now

Work History

6-1984
Professor at NUS Business School

Education

1985 - 1990
PhD from USC Marshall School of Business
1980 - 1984
Bachelor of Business Administration - BBA (First Class Honours) from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 41 Location : Singapore Job Level : N/A Designation : Professor at NUS Business School
URL has been copied!

Insights For Selling To Dr Prem

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Prem is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dr Prem

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Dr Prem move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Dr Prem take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Dr Prem

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.