Drew F. in

Drew F.

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Co-Founder & CEO at Iris Finance
📍 Greater Chicago Area, United States

Drew F. is the Co-Founder and CEO of Iris Finance, an AI-powered financial data platform for CPG brands. Previously, he was the founding CFO of Mad Rabbit, where he scaled the companys finance and operations. His career began in investment banking, focusing on e-commerce research.

He has a passion for improving financial literacy within the e-commerce industry, particularly for marketers and brand operators. Drew co-founded Mad Rabbit with friends from college and began his e-commerce journey experimenting with dropshipping while still a student at Miami University.

As an author, he writes "Making Cents, " a publication analyzing the financials and valuations of consumer and e-commerce brands.

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Experience
8 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Drew cares about

CPG Financials
His company, Iris Finance, is built to solve financial planning and analysis challenges specifically for CPG brands that sell physical products.
AI in Finance
He is pioneering what he terms an "AI-native CFO platform" to automate financial decision-making and provide real-time profitability insights for brands.
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Career

Work history

8-2023
Co-Founder & CEO
Iris Finance
5-2022 - 8-2023
Chief Operating Officer
Mad Rabbit
7-2019 - 6-2022
Founding Chief Financial Officer
Mad Rabbit
7-2019 - 2-2021
Equity Capital Markets
Baird
11-2016 - 5-2020
Co-Founder
Cydekick, LLC
In the press

Media appearances

Iris Finance's Drew Fallon On Why The Gap Between Brand Haves .... Featured in Beauty Independent
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Education
2015 - 2019
Bachelor’s Degree
Miami University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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