Drew F. is the Co-Founder and CEO of Iris Finance, an AI-powered financial data platform for CPG brands. Previously, he was the founding CFO of Mad Rabbit, where he scaled the companys finance and operations. His career began in investment banking, focusing on e-commerce research.
He has a passion for improving financial literacy within the e-commerce industry, particularly for marketers and brand operators. Drew co-founded Mad Rabbit with friends from college and began his e-commerce journey experimenting with dropshipping while still a student at Miami University.
As an author, he writes "Making Cents, " a publication analyzing the financials and valuations of consumer and e-commerce brands.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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