Drew F. in

Drew F.

Questioner · DISC type c
Co-Founder & CEO at Iris Finance
📍 Greater Chicago Area, United States

Drew F. is the Co-Founder and CEO of Iris Finance, an AI-powered financial data platform for CPG brands. Previously, he was the founding CFO of Mad Rabbit, where he scaled the companys finance and operations. His career began in investment banking, focusing on e-commerce research.

He has a passion for improving financial literacy within the e-commerce industry, particularly for marketers and brand operators. Drew co-founded Mad Rabbit with friends from college and began his e-commerce journey experimenting with dropshipping while still a student at Miami University.

As an author, he writes "Making Cents, " a publication analyzing the financials and valuations of consumer and e-commerce brands.

Read the full overview →
Experience
8 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

How Drew shows up

Price-Sensitive
Not Easily Convinced
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Priorities

Topics Drew cares about

CPG Financials
His company, Iris Finance, is built to solve financial planning and analysis challenges specifically for CPG brands that sell physical products.
AI in Finance
He is pioneering what he terms an "AI-native CFO platform" to automate financial decision-making and provide real-time profitability insights for brands.
+5 more topics Login to view topics
Career

Work history

8-2023
Co-Founder & CEO
Iris Finance
5-2022 - 8-2023
Chief Operating Officer
Mad Rabbit
7-2019 - 6-2022
Founding Chief Financial Officer
Mad Rabbit
7-2019 - 2-2021
Equity Capital Markets
Baird
11-2016 - 5-2020
Co-Founder
Cydekick, LLC
In the press

Media appearances

Iris Finance's Drew Fallon On Why The Gap Between Brand Haves .... Featured in Beauty Independent
See now
Education
2015 - 2019
Bachelor’s Degree
Miami University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Drew. Free, 10 seconds.