Dror Berman

Evaluator
DISC Type : sdc

VP R&D at BD

Irvine, California, United States

Overview

Dror Berman is the VP of R&D at BD, with over 20 years of experience leading complex Class II/III medical device platforms, including infusion systems and pulsed-field ablation, from concept to global commercialization. A graduate of Technion, colleagues describe him as a strong, innovative, and attentive leader.

Based on his writings, Dror is deeply interested in leadership psychology and the philosophy of execution. He focuses on creating clarity, maintaining calm under pressure, and fostering environments where teams can make sound decisions. He also explores how modern AI tools can enhance focus and productivity.

Unique fact: While at Johnson & Johnson, Dror led the development of the QDOT MICRO™ technology, which is now widely used in hospitals to significantly reduce patient treatment times.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Medical Device Commercialization
Has over two decades of experience leading complex medical device platforms from early feasibility and clinical trials through to global launches in the US, EU, Japan, and China.
Leadership Philosophy
Frequently writes about the importance of calm leadership, self-regulation under pressure, and choosing clarity over comfort to build effective technical organizations.
Pulsed Field Ablation
Spearheaded the development of the first Pulse Field Ablation (PFA) platform at Johnson & Johnson, a key area of his technical and R&D leadership expertise.

Media Appearances

Dror has no verified media appearances

Work History

5-2025
VP R&D at BD
1-2021 - 5-2025
Sr. Director, R&D - Head of Product at Johnson & Johnson
2019 - 2021
R&D Director at Johnson & Johnson
2017 - 2019
Group Product Director, Global Strategic Marketing at Johnson & Johnson
2014 - 2017
Project Manager at Johnson & Johnson

Education

2001 - 2002
Bachelor of Science (BSc) from Technion - Israel Institute of Technology
1998 - 2000
Bachelor of Science (BSc) from Technion - Israel Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 23 Location : Irvine, California, United States Job Level : Senior Designation : VP R&D at BD
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Insights For Selling To Dror

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dror is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dror

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dror move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dror take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dror

Personality Compatibility


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