Duke Tanson in

Duke Tanson

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Chief Digital Officer (CDO) at GLAMIRA
📍 Manchester Area, United Kingdom

Duke Tanson is a senior digital and e-commerce executive with 18 years of experience leading transformation for global brands in fashion, beauty, and finance. Currently the Chief Digital Officer at GLAMIRA, he has an MBA from the University of Leeds and is recognized as a diligent, hard-working, and highly accomplished leader.

He is passionate about leadership development, actively participating in The Marketing Academy as a scholar and promoting their events. Duke is also a frequent public speaker at industry conferences, sharing his expertise on the evolution of digital marketing and e-commerce with fellow professionals across Europe.

Unique fact: Duke is a member of The Marketing Academys global scholarship alumni, a prestigious program for high-potential marketing leaders.

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Experience
20 Years
Current Role
Chief Digital Officer (CDO)
Job Level
Leadership
Location
Manchester Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Duke cares about

AI in E-commerce
He speaks frequently on how AI is transforming personalization and the future of e-commerce, as seen in his recent conference talks and podcast appearances.
Marketing Leadership
An alumnus of The Marketing Academy scholarship, he has completed a Marketing Leadership Masterclass and speaks on what leadership in marketing must look like in 2025.
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Career

Work history

9-2022
Chief Digital Officer (CDO)
GLAMIRA
2-2021 - 9-2022
Marketing Director
Missguided
4-2017 - 8-2022
IAB Search Council Member
IAB
10-2015 - 2-2021
Group Head of Digital and Acquisition Marketing
boohoo.com
7-2015 - 9-2015
Group Head of Marketing Innovation
The Hut Group
In the press

Media appearances

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Education
9-2023
Education details unavailable
Marketing Leadership Masterclass
MBA
University of Leeds
5-2022 - 5-2023
Education details unavailable
The Marketing Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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