Ed Valenti
Login to view DISC.Ed Valenti is an advertising pioneer credited with creating the modern infomercial and iconic catchphrases like "But wait, theres more! ". He founded Dial Media, the firm behind the legendary Ginsu knife campaigns. After a brief retirement from his agency PriMedia, he launched a new virtual marketing consultancy, PriMediaPlus+ Advisors.
Growing up in poverty with a single mother gave him the resolve to become a self-described "serial entrepreneur" and capitalist. He authored "The Wisdom Of Ginsu, " a book sharing business advice and life experiences to help others succeed professionally and personally. He is based in Rhode Island.
Valenti is credited with coining some of advertisings most famous catchphrases, including “But wait, theres more! ” and “Now how much would you pay? ”.
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