Edgar Omar López Mercado in

Edgar Omar López Mercado

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Senior Performance Marketing Manager at Plata Card
📍 México, Mexico

Edgar Omar López Mercado is a Growth Lead at Plata Card with over four years of experience in performance marketing for the fintech and proptech sectors across LATAM. A graduate of Tecnológico de Monterrey with a degree in Engineering, he is recognized by peers as an innovative, analytical, and results-oriented leader.

He has a keen interest in emerging technologies, evidenced by his certification in Advanced Prompt Engineering. This suggests a passion for applying cutting-edge AI and automation techniques to his marketing strategies, staying ahead of industry trends.

Unique fact: Edgar holds a certification in Advanced Prompt Engineering, showcasing his proactive approach to integrating AI into marketing.

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Experience
4 Years
Current Role
Senior Performance Marketing Manager
Job Level
Middle
Location
México, Mexico
Personality Overview

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Priorities

Topics Edgar cares about

Growth Marketing
Leads growth and customer acquisition at Plata Card, with a proven track record of managing multi-channel paid media campaigns to optimize CAC, CPA, and NPV.
LATAM Tech Scene
Has extensive experience driving growth for major tech companies in Latin America, including Kavak. com, La Haus, and Plata Card.
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Career

Work history

2-2023
Senior Performance Marketing Manager
Plata Card
6-2022 - 12-2022
Performance Marketing Lead
La Haus
7-2021 - 6-2022
Performance Marketing Analyst
Kavak.com
12-2020 - 7-2021
Paid Social Media Analyst
VerbenaFlores.com
In the press

Media appearances

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Education
2012 - 2017
Grado en Ingeniería
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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