Edgar Omar López Mercado

Inquirer
DISC Type : dc

Senior Performance Marketing Manager at Plata Card

México, Mexico

Overview

Edgar Omar López Mercado is a Growth Lead at Plata Card with over four years of experience in performance marketing for the fintech and proptech sectors across LATAM. A graduate of Tecnológico de Monterrey with a degree in Engineering, he is recognized by peers as an innovative, analytical, and results-oriented leader.

He has a keen interest in emerging technologies, evidenced by his certification in Advanced Prompt Engineering. This suggests a passion for applying cutting-edge AI and automation techniques to his marketing strategies, staying ahead of industry trends.

Unique fact: Edgar holds a certification in Advanced Prompt Engineering, showcasing his proactive approach to integrating AI into marketing.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Growth Marketing
Leads growth and customer acquisition at Plata Card, with a proven track record of managing multi-channel paid media campaigns to optimize CAC, CPA, and NPV.
LATAM Tech Scene
Has extensive experience driving growth for major tech companies in Latin America, including Kavak. com, La Haus, and Plata Card.
Data-Driven Strategy
Focuses heavily on analytics and profitability, consistently tracking metrics like ROI and NPV to inform his marketing strategies and budget optimization.

Media Appearances

Edgar has no verified media appearances

Work History

2-2023
Senior Performance Marketing Manager at Plata Card
6-2022 - 12-2022
Performance Marketing Lead at La Haus
7-2021 - 6-2022
Performance Marketing Analyst at Kavak.com
12-2020 - 7-2021
Paid Social Media Analyst at VerbenaFlores.com

Education

2012 - 2017
Grado en Ingeniería from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 4 Location : México, Mexico Job Level : Middle Designation : Senior Performance Marketing Manager at Plata Card
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Insights For Selling To Edgar Omar

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edgar Omar is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Edgar Omar

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Edgar Omar move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edgar Omar take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Edgar Omar

Personality Compatibility


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