Edith Wiseman
Login to view DISC.Edith Wiseman is the President of FRANdata, where she leverages over 20 years of experience in franchise market research and data intelligence. A Certified Franchise Executive (CFE) and Dickinson College alumna, she is a leading voice in franchise financing, performance advisory, and strategic growth for franchisors and lenders.
Outside of her professional focus, Edith is a devoted mother and an avid jogger. She is fluent in German and has a passion for exploring and trying out new franchise businesses, blending her personal interests with her deep industry knowledge. She also values empathy and human connection in business.
Interesting fact: Edith was so moved by stories of employee advancement at a Dennys franchise conference that she was brought to tears.
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