Edmund Bradford is an educator and entrepreneur with over 30 years of experience in market-driven sustainable business growth. As Managing Director of Market2Win, he designs business simulations for universities and corporations. He is also a Teaching Associate at Warwick Business School, an author, and an experienced business awards judge.
While his public profile is focused on his professional endeavors, he is a published author, having co-written "Marketing Navigation: How to keep your marketing plan on course to implementation success. " This reflects a deep interest in not just strategy, but also the practical challenges of successful execution in marketing.
He is the co-founder of The Sustainability World Cup, a global competition using a business simulation to find and develop future leaders in sustainable business.
Read the full overview →Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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