Eduardo Barberena in

Eduardo Barberena

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Director de Canales Digitales Retail y Empresas at Banco de Bogotá
📍 Bogota, D.C., Capital District, Colombia

Eduardo Barberena is the Director of Digital Channels at Banco de Bogotá, with over a decade of experience in e-commerce and digital marketing. He leads teams in improving user experience and implementing digital transformation in traditional organizations. He holds a Masters in Innovation from the Pontificia Universidad Católica de Chile.

Eduardo has a keen interest in the intersection of technology and business, focusing on how innovation can reshape customer interactions. He follows major technology companies like Google and Amazon, indicating a passion for staying at the forefront of the digital landscape.

He recently won a Platinum award for AI and Automation from Fintech Américas in March 2025.

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Experience
15 Years
Current Role
Director de Canales Digitales Retail y Empresas
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Eduardo cares about

Digital Banking
As Director of Digital Channels, he is a key figure in the recent launch of Bre-B, a new digital payment system for Banco de Bogotá.
AI in Fintech
His work in this area was recognized with a Platinum award for AI & Automation at the 2025 Financial Innovators in the Americas awards.
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Career

Work history

2-2023
Director de Canales Digitales Retail y Empresas
Banco de Bogotá
11-2020
Head of Digital Channels
Banco de Bogotá
4-2020 - 7-2020
Head of Digital Innovation for Upsell and Cross Sell
LATAM Airlines
11-2018 - 3-2020
Head of Global Boooking Flow
LATAM Airlines
3-2016 - 10-2018
Product Owner
LATAM Airlines
In the press

Media appearances

Eduardo Barberena, director de producto del Banco de Bogotá explica qué deben tener en cuenta.... Featured in Facebook (El Espectador)
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Banco De Bogotá – Instagram Reel featuring Eduardo Barberena on customer listening and innovation. Featured in Instagram
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Education
2019
Magíster en Innovación
Pontificia Universidad Católica de Chile
2011
Administración y gestión de empresas
Universidad de Los Andes
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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