Edwina Cheng (Edwina Yeo 杨时恩)

Critic
DISC Type : C

Co-Founder & CEO at Supermomos

New York, New York, United States

Overview

Edwina is a venture capitalist turned entrepreneur, currently the Co-Founder and CEO of Supermomos. Leveraging her experience from Tiger Global Management and as Co-Founder of Tanglin Venture Partners, she now focuses on building professional communities. She holds a dual degree from the University of Pennsylvania, including one from The Wharton School.

Residing between NYC and Boston, Edwina is passionate about community building, the intersection of faith and work, and supporting underrepresented groups, particularly female founders. She is a Kauffman Fellow, dedicated to fostering meaningful in-person connections among professionals in technology, business, and finance.

Her companys name, Supermomos, is an ode to her grandmother, whom she affectionately calls Momo.

Personality Overview

Critic

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Community Building
Her company, Supermomos, is a platform dedicated to building curated, in-person professional communities to foster meaningful connections and knowledge exchange.
Supporting Female Founders
She founded Supermomos partly to improve the skewed ratio of female business leaders and makes a conscious effort to ensure gender balance at events.
AI for Enterprise
She frequently posts insights on the challenges and strategies for AI founders attempting to sell into large, regulated enterprises like banks.

Media Appearances

Edwina has no verified media appearances

Work History

1-2021
Co-Founder & CEO at Supermomos
6-2020
Kauffman Fellow, Class 25 at Kauffman Fellows
10-2018 - 12-2020
Co-Founder & Partner at Tanglin Venture Partners
3-2015 - 9-2018
Portfolio Management at Tiger Global Management
9-2012 - 1-2015
Senior Associate at The Boston Consulting Group

Education

2008 - 2012
Dual Degree: Business (Finance Concentration) from The Wharton School
2015 - 2018
Master of Counselling from Monash University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at Supermomos
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Insights For Selling To Edwina Cheng

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edwina Cheng is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Edwina Cheng

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Edwina Cheng move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Edwina Cheng take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Edwina Cheng

Personality Compatibility


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