Edwina Paul in

Edwina Paul

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Head of CRM at VGW
📍 Balmain, New South Wales, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
Balmain, New South Wales, Australia
Personality Overview

How Edwina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Edwina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Head of CRM
VGW
8-2024 - 5-2026
Associate Director - CRM and Performance Marketing
Zip Co
3-2021 - 1-2025
Senior Manager - CRM Operations
Zip Co
2-2019 - 3-2021
Marketing Specialist
Velocity Frequent Flyer
1-2018 - 8-2021
Marketing Advisor
Velocity Frequent Flyer
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2014
Bachelor of Commerce (B.Com.)/Bachelor of Arts (Hons. I)
The University of Sydney Business School
2005 - 2007
Higher School Certificate
Sydney Girls' High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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