As Head of Marketing and Communication at ETERNA Mode, Ekaterina Maximova leads all B2B and B2C strategies. She is focused on communicating the brands core values of sustainability, innovation, and tradition, leveraging her background in brand marketing at comma and project management at Davies Meyer. She holds a Masters degree from the University of Hamburg.
She is a strong advocate for womens empowerment, representing ETERNA at events like the Forbes Womens Summit. She believes in supporting women who are brave, founding companies, and daring to do something new, seeing this as a core part of her brands stance.
Unique fact: Ekaterina believes that to enact change, you must be a role model for your environment, a principle she applies to her work at the 162-year-old company.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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