Ekaterina Maximova in

Ekaterina Maximova

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Head of Marketing and Communications at ETERNA Mode GmbH
📍 Munich, Bavaria, Germany

As Head of Marketing and Communication at ETERNA Mode, Ekaterina Maximova leads all B2B and B2C strategies. She is focused on communicating the brands core values of sustainability, innovation, and tradition, leveraging her background in brand marketing at comma and project management at Davies Meyer. She holds a Masters degree from the University of Hamburg.

She is a strong advocate for womens empowerment, representing ETERNA at events like the Forbes Womens Summit. She believes in supporting women who are brave, founding companies, and daring to do something new, seeing this as a core part of her brands stance.

Unique fact: Ekaterina believes that to enact change, you must be a role model for your environment, a principle she applies to her work at the 162-year-old company.

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Experience
12 Years
Current Role
Head of Marketing and Communications
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ekaterina cares about

Women in Business
Actively supports female empowerment, stating a desire to stand by women who are courageous and entrepreneurial, and represents ETERNA at the Forbes Women's Summit.
Brand Storytelling
She emphasizes communicating ETERNA's 160+ year history, focusing on its legacy of innovation, quality, and sustainability to connect with a modern audience.
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Career

Work history

7-2024
Head of Marketing and Communications
ETERNA Mode GmbH
4-2023 - 7-2024
Teamlead Brand Marketing & Public Relations
comma,
11-2021 - 4-2023
Senior Consultant Brand Marketing
comma,
9-2020 - 11-2021
Project Manager Team Lead
Davies Meyer
3-2019 - 11-2021
Senior Project Manager
Davies Meyer
In the press

Media appearances

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Education
2010 - 2012
Master's degree
University of Hamburg
2009 - 2011
Diploma of interpreter in the sphere of communication
Saint Petersburg State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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